Market Entry Strategy For India

Market Entry Strategy

As India rapidly emerges into a major market for global businesses, most firms need to explore the Indian business landscape to tap the growing market, or to seek resources.

VJM develop a strategy for Global Clients to enter the Indian market by leveraging our extensive knowledge of the Indian business environment.

Industry Structure and Landscape

We provide an in-depth analysis of the targeted industry segment and the capabilities required to serve them.

Industry landscaping includes a detailed study of the industry structure (current market size, potential market size, and demand supply dynamics), study of the end-user application segments, competitors (current and potential, market share) marketing and promotion strategies, emerging market trends etc.

The track record should demonstrate a disciplined approach and the ability to adhere to the articulated strategy. The money raised should be clearly justified by the magnitude of the perceived investment opportunity and the extent of the manager’s resources. The investment strategy should be attractive in the context of the wider economic landscape, which will impact the market opportunity.

Global Expansion Strategy

Through our alliance around the world, we can help you develop and implement global strategies that will power your organization’s growth.

VJM combine our strategy expertise with local market knowledge to facilitate your access to new markets.

Partner Selection Strategy

The search for growth and the need to complement capabilities often results in organisations seeking to work with partners around the world. Working with the right partner, however, is critical for success.

VJM screen and select potential targets for you and assess the strategic and operational fit between both entities, prior to the transaction.

We help organisations to clearly establish the drivers, objectives and outcomes of a robust partnering strategy. We research the market for interested partners, seek expressions of interest and assist in the shortlisting 2 – 3 ideal partners, based on clearly defined selection criteria. On the basis of the selected partner we assess & make the arrangement for the strategic and operational fit between both entities.

Strategic and Commercial Due Diligence

VJM conduct this service for Private Equity/M&A Firms, MNS’s and for Clients considering strategic partnerships, acquisitions, mergers, or investments as an avenue to growth.

Our goal is to help understand how one can really create value through the proposed investment and minimise the risk of failure.

We help clients validate the investment hypothesis by clearly articulating the opportunity, expected returns and build an independent and objective view of the proposed investment. This is often supported by a valuation exercise.


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V J M & Associates LLP

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